Top 5 Film & Television Apps on Android in Latin America for Q1 2023

In the first quarter of 2023, the top 5 film and television apps on the Android platform in Latin America showed dynamic performance trends. Here’s a closer look at how these apps fared:

Netflix started the year strong with 986K downloads in the first week of January, but experienced a gradual decline, ending March with 638K downloads. The app's active users also saw a downward trend, starting at 52.2M in late December and tapering off to 43.5M by the end of March.

Pluto TV: Watch Movies & TV had a fluctuating quarter. Downloads peaked at 1.36M in the week of March 20, while active users increased from 3.3M in early January to 4.0M by the end of March. Despite these fluctuations, the app maintained a strong presence throughout the quarter.

ViX: TV, Deportes y Noticias saw significant activity, with weekly downloads peaking mid-January at 1.17M before settling at 443K by the end of March. Revenue for the app was relatively stable, averaging around $65K per week. Active users reached a high of 5.98M in mid-January and concluded the quarter at 4.82M.

HBO Max: Stream TV & Movies experienced a steady increase in revenue, peaking at approximately $516K in the week of March 20. Downloads were highest in mid-January at 837K, while active users saw a rise from 6.0M in late December to a peak of 7.4M in mid-March, before dropping to 5.97M by the end of the quarter.

Disney+ maintained strong revenue figures, with weekly revenue peaking at $486K in mid-January. Downloads were highest in the first week of January at 729K, but gradually decreased to 460K by the end of March. Active users saw a slight decline from 7.89M in late December to 6.60M by the end of the quarter.

Data for this analysis comes from Sensor Tower, where more detailed insights can be explored.